I think those are going to be a huge hit again.” Asked his favorite style and color, Grand hesitated, adding that his underwear often depends on his mood, the setting, and how much he likes showing. “Sometimes it takes the factory a few (tries) before they get it right, and I wanted to be sure they did before we placed the bulk order. “It was supposed to come out with the rest of our swimwear earlier in the summer, but it got held up in production,” Grand said. Grand just released an improved-fit “Mini-Brief” swimsuit, which was their previous best-selling swimwear. “We released an improved-fit version last spring and those continue to sell at a good, steady pace,” he said. The Launch Collection underwear also has been a big seller. It feels good to create something that I really love and that other guys love as well.” Grand said the most popular item is their more skimpy-style swimwear and some sizes are selling out of their Swim Bikini, Posing Suit, and Swim Thong after only a month of having them available. Most of our customers end up being repeat customers, and the reviews we get on our products have been overwhelmingly positive.
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“The response (to Grand Axis) has been so positive. Part of running a business is being able to delegate tasks, so you can stay focused on the larger vision for the brand. Though I probably need to start delegating out some tasks, I like being hands-on. “It's demanding more and more of my time, and most of the work is not so glamorous, but as a small business owner, I am much happier being too busy than not busy enough.
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“It's been a lot more work than I could have imagined, but I feel really fortunate to say it's going quite well,” Grand said of the outlet for multi-colored thongs, swimwear and much more. Today, Grand's fashion world centers around the Grand Axis Store:, which launched in December 2019. “And when I would post photos of myself wearing my custom-made pieces, I would always get guys asking me what brand they were.” That's when Grand realized he should make them available for everyone, and that was about five years ago. “It got to the point where I was actually drawing out my own patterns and sending them in to be made,” he said.
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Over the years I became increasingly particular about the look and fit of the underwear and swimwear I would wear.” He even had custom-made underwear and swimwear made. “I love how such a small amount of fabric can make you look and feel sexy, powerful and masculine. “Since then, I've found the image of men in underwear and swimwear so enticing … and of course I love wearing them (and) have amassed quite a collection over the years,” said Grand, 31, the Chicago-area musician who shot to worldwide fan in 2013 when the video for his hit song “All-American Boy” went viral on YouTube – and now has more than 8 million views. Steve Grand is, admittedly, a longtime fan of underwear and Speedo-style swimwear – and he jokes that, as a kid, he had his sexual awakening in the underwear aisle of a department store.